Brand Identity

Waypoint

Waypoint is the second Boston restaurant from James Beard nominated chef, Michael Scelfo. For Scelfo and his team, Waypoint is the next step on a longer culinary journey. The name inspired a flexible brand identity which hints at nautical charts and celestial maps, fishing lines and navigational aids in a restrained palette of sea greens, silver and black. 

 

Client

Waypoint

Project

  1. Brand Design
  2. Collateral Design
  3. Signage Design
  4. Website Design & Development

waypointharvard.com