Waypoint

Waypoint is the second Boston restaurant from James Beard nominated chef, Michael Scelfo. For Scelfo and his team, Waypoint is the next step on a longer culinary journey. The name inspired a flexible brand identity which hints at nautical charts and celestial maps, fishing lines and navigational aids, in a restrained palette of sea greens, silver and black. 

 
 
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Client: Waypoint / Project: Brand Design, Collateral Design, Signage Design, Website Design & Development / Food & Interior Photography: Huge Galdones

waypointharvard.com