Since opening in The Press Hotel in 2015, Union has had a well established reputation as a first-rate member of Portland’s vibrant food scene. The name has always represented the restaurant’s relationship to the city and to the farmers, fishermen, brewers, and creative people who make Portland a great place to stay. We worked with the team at The Press Hotel and Union to develop a compelling and consistent brand narrative centered around the new tagline, ‘Altogether Local.’ We also refreshed the visual identity and redesigned a full suite of collateral, from coasters and menus to matches and lapel pins. The new brand pays homage to Union's dedication to excellent, creative dishes made from Maine products, and their commitment to the Portland community.
Client: UNION at the Press Hotel / Project: Brand Refresh, Collateral Design, Signage Design