At Might & Main, everything we do gets everything we've got
Our name speaks to our beliefs
"With might and main" is an Old English phrase meaning "with all of the strength, energy, and force at one's command." Might & Main was founded on principles of collaboration, hard work, and rigorous attention to detail. And so, with great passion, we kern, we smooth, we critique and refine. We destroy our printers making endless prototypes, and we ruin our eyes squinting at monitors two inches away. We believe no detail is too small to be overlooked and that each element must be true and purposeful on its own while contributing to the impact of a greater whole. We find an honesty in materials and beauty in the details.
Our niche? We don't have one.
Might & Main has created memorable and iconic brands for local and national businesses across a wide range of industries.
Our process is always client and end-user focused; we begin every project with a focus on research and strategy, digging deeply into what makes each of our clients tick. Our ability to delve into a field and immerse ourselves in its language allows us a unique perspective from which to create appropriate, brand-conscious design.
We work with clients who have a good sense of what they are trying to accomplish and are willing to take some risks to get there. We work with clients who value beauty and want to use aesthetics to connect with their audience on an emotional level. We work with clients who are passionate about their businesses and their brands.
Might & Main clients trust and want to participate in the creative process. They love critical review and measurable results, but they embrace the occasional happy accident.
We're a small company and we like it that way. Each member of our core team is personally invested in every project, and we frequently partner with a bevy of skilled, passionate makers and doers to extend our capabilities from screen to real life, from conceptual to actual, from strategy to reality.
Might & Main is helmed by founding principals Sean Wilkinson & Arielle Walrath:
Sean believes in the power of typography and form, of language and craft, to shape brands into the true personalities they are. Every object has a voice, and a soul, and our mission as designers is to find that voice and make it tangible. To create something that exists in the world that we can understand, want in our lives, and build a relationship with. Sean is usually seeking to make sense of life through design.
Arielle believes that beauty can be achieved through structure and that design is the process of defining structure: everything in its place and everything as part of a whole. Our purpose as designers is to create systems which are beautiful, but which are also orderly, logical and efficient. At Might & Main, and as the President of AIGA Maine, Arielle seeks to bring meaning and context to the artifacts we produce by asking "why?" and "how?" on a daily basis.