BRAND Identity

The Honey Paw

The Honey Paw is a self-described 'non-denominational noodle bar' (and sister restaurant to Eventide Oyster Co. and Hugo'sserving pastas from across the globe. The brand identity takes its cues from the restaurant’s name (according to Chinese legend, a bear scoops honey with its left paw), and pan-cultural traditions, styles and trends. It was designed with careful consideration for materials, from the letterpress edge-painted business cards and custom-printed masking tape, to the large-scale abstract noodles that adorn the façade.

Winner: Identity Application, 2015 HOW Design Logo Design Awards


Big Tree Hospitality



  1. Brand Design
  2. Collateral Design
  3. Signage Design
  4. Website Design & Development



  1. Wolfe Editions, Letterpress


Photos: Knack Factory / Zack Bowen