The Downtowner brand is inspired by the famed artists and writers who’ve retreated to Saratoga Springs to focus on their work. The space balances high-energy warmth with a sleek, modern setting. Renovations to the interior and exterior of this classic motor lodge have blurred the line between inside and out, tapping into the vibrancy that comes from being centrally located on Saratoga’s busiest street. Overall, the design reflects a modern, minimalist cool, with creative touches that make The Downtowner a unique lodging option among Saratoga Springs hotels.
Client: The Downtowner for Lark Hotels / Project: Brand Identity, Collateral Design, Signage / Interiors: EDG / Architectural Photography: Read McKendree