The redesigned brand for The Coonamessett is a reflection of proud Cape Cod heritage and a vision for the future of an iconic inn. The type, palette, and accompanying illustrations evoke the feeling of a trusted and well established standby that's not afraid to stay current and evolve over the years. A refresh of the interior spaces mirrored this theme, with updated references to Cape Cod history and handsome, contemporary takes on classic New England charm. Together, the new look lays a compelling foundation for the next 50 years of The Coonamessett.
Client: The Coonamessett for Lark Hotels / Project: Brand Identity, Collateral Design, Signage / Interiors: Butcher & Blood / Architectural Photography: Read McKendree