At Might & Main, everything we do gets everything we've got. Our name speaks to our beliefs.
"With might and main" is an Old English phrase meaning "with all of the strength, energy, and force at one's command."
Might & Main was founded on the principles of excellent design, collaboration, hard work, and rigorous attention to detail. We believe that no consideration is too small to be important, and that each element must be true and purposeful on its own while contributing to the impact of a greater whole. We find an honesty in genuine materials and beauty in the details.
Might & Main has created and revitalized memorable, iconic brands for businesses — both in Maine and nationally — across a wide range of industries.
we specialize in brand-focused work that is research-based, strategy driven, and consistently well executed.
Whether we're brought on board for expertise or for objectivity, our process is always client- and end-user focused. We begin every project with a focus on research and strategy, digging deeply into what makes each of our clients tick — and what will differentiate them from others in the arena. Our ability to delve into a field and immerse ourselves in its language allows us a unique perspective from which to create unique, appropriate, brand-conscious design. Our commitment to excellence in execution sets our work — and our brands — apart from the crowd.
Press & Awards
selected Press & Awards
Wearable Design Awards 2015
The 1820 Collection
Regional Design Annual 2015: East
Central Provisions Brand Identity
Regional Design Annual 2014: East
Hugo's Brand Identity
INTERVIEWS & Profiles
How a Design Agency Helped Make Portland, Maine, the Hippest Foodie Town in New England
AdWeek, September 18, 2017
From pocketbooks to sweaters to restaurant logos, sustainability helps sell Maine
Portland Press Herald, April 17, 2015
What is Branding and Why Should I care? Bangor Daily News, January 21, 2016
Eater Maine, April 8, 2015
Meet the Boss, Portland Press Herald, October 17, 2013
Best Practices for Graphic Designers, Packaging, Rockport Publishers, 2013
Might & Main wins 2012 PROPEL Entreverge Award, Bangor Daily News
Might & Main clients trust and want to participate in the creative process. They have a good sense of what they are trying to accomplish and are willing to take some risks to get there.
We work with clients who are passionate about their work, their products and their brands. We seek out clients who value beauty and want to to connect with their audience on an emotional level. We value clients who believe that investing in a strong brand will help them build a better future.
If this sounds like you, please don't hesitate to get in touch.
Allagash Brewing Company
Big Tree Hospitality
Bird Dog Roadhouse
Blue Lobster Wine Company
Blyth & Burrows
Dickey Hill Farm
Dunstan Tap & Table
El Rayo Restaurants
Eventide Oyster Co.
Hamilton the Musical
Maine Center for Entrepreneurs
Maine Farmland Trust
Pine Tree Society
Portland Museum of Art
Portland Public Schools
Print: A Bookstore
Roosevelt International Academy
Round Turn Distilling
Rwanda Bean Coffee Co.
Salt + Sea
Sweetgrass Winery & Distillery
The Honey Paw
The Island Institute
The Purple House
Thompson's Point Development Corporation
Wolfe's Neck Center
We're a small company and we like it that way. Each member of our core team is personally invested in every project, and we frequently partner with a bevy of skilled, passionate makers and doers to extend our capabilities from screen to real life, from conceptual to actual, from strategy to reality.
Might & Main is helmed by founding principals Sean Wilkinson & Arielle Walrath:
Sean believes in the power of typography and form, of language and craft, to shape brands into the true personalities they are. Every object has a voice, and a soul, and our mission as designers is to find that voice and make it tangible. To create something that exists in the world that we can understand, want in our lives, and build a relationship with. Sean is usually seeking to make sense of life through design.
Arielle believes that beauty can be achieved through structure and that design is the process of defining structure: everything in its place and everything as part of a whole. Our purpose as designers is to create systems which are beautiful, but which are also orderly, logical and efficient. At Might & Main, and as the Co-President of AIGA Maine, Arielle seeks to bring meaning and context to the artifacts we produce by asking "why?" and "how?" on a daily basis.