Studio

At Might & Main, everything we do gets everything we've got. Our name speaks to our beliefs.

"With might and main" is an Old English phrase meaning "with all of the strength, energy, and force at one's command.

Might & Main was founded on the principles of excellent design, collaboration, hard work, and rigorous attention to detail. We believe that no consideration is too small to be important, and that each element must be true and purposeful on its own while contributing to the impact of a greater whole. We find an honesty in genuine materials and beauty in the details. 

Might & Main has created and revitalized memorable, iconic brands for businesses — both in Maine and nationally — across a wide range of industries.

 

we specialize in brand-focused work that is research-based, strategy driven, and consistently well executed.  

Whether we're brought on board for expertise or for objectivity, our process is always client- and end-user focused. We begin every project with a focus on research and strategy, digging deeply into what makes each of our clients tick — and what will differentiate them from others in the arena. Our ability to delve into a field and immerse ourselves in its language allows us a unique perspective from which to create unique, appropriate, brand-conscious design. Our commitment to excellence in execution sets our work — and our brands — apart from the crowd.

 
 

Press & Awards

selected Press & Awards

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PRINT MAGAZINE

Wearable Design Awards 2015
The 1820 Collection

Regional Design Annual 2015: East
Glitterati Poster
Central Provisions Brand Identity

Regional Design Annual 2014: East
Hugo's Brand Identity

 
 
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HOW DESIGN

Promotion & Marketing Design Awards 2016: Merit
Woodford F&B

Promotion & Marketing Design Awards 2015: Merit
Watershed Floral
The 1820 Collection

Promotion & Marketing Design Awards 2013: Best of Show
Eventide Oyster Co.

Behind the Design
HOW's Sept. 2013 Cover 
Art & Artifacts: Winslow Homer  

 
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Broderson Awards

Poster Design 2017: Gold
E.B. White Poster

Pitched but Ditched 2017: Silver
Points North Brand Identity

Logos 2017: Silver
Print: A Bookstore

Corporate or Brand Identity 2017: Bronze
Bird Dog Roadhouse

Corporate or Brand Identity 2017: Silver
Roustabout

 

INTERVIEWS & Profiles

 

Clients

Clients

Might & Main clients trust and want to participate in the creative process. They have a good sense of what they are trying to accomplish and are willing to take some risks to get there.

We work with clients who are passionate about their work, their products and their brands. We seek out clients who value beauty and want to to connect with their audience on an emotional level. We value clients who believe that investing in a strong brand will help them build a better future.

If this sounds like you, please don't hesitate to get in touch.


Selected Clients

 
  1. Adelphi Hospitality

  2. Allagash Brewing Company

  3. Aurora Provisions

  4. Beam Suntory

  5. Big Tree Hospitality

  6. Bird Dog Roadhouse

  7. Blue Lobster Wine Company

  8. Blyth & Burrows

  9. Brick South

  10. Bunker Brewing

  11. Central Provisions

  12. Chaval

  13. Concord Academy

  14. Crown Jewel

  15. Cultivar

  16. Dickey Hill Farm

  17. Duckfat

  18. Dunstan Tap & Table

  19. Eastern Standard

  1. El Rayo Restaurants

  2. Eventide Oyster Co.

  3. Eventide Fenway

  4. EVO

  5. FoodCult

  6. Gelato Fiasco

  7. Hamilton the Musical

  8. Hannaford Delhaize

  9. Home Remedies

  10. Hot Suppa

  11. Hotel Portland

  12. Hugo's

  13. IDEXX

  14. Isa Bistro

  15. Island Institute

  16. Kamakura

  17. Lark Hotels

  18. L.L.Bean

  19. Longfellow Bar

  1. Maine Center for Entrepreneurs

  2. Maine Farmland Trust

  3. Maine Highlands

  4. Maine Public

  5. Marriott Hotels

  6. Mercury Inn

  7. Moderation Brewing

  8. OtherSide Deli

  9. Piccolo

  10. Pine Tree Society

  11. Planet Dog

  12. Portland Museum of Art

  13. Portland Public Schools

  14. Print: A Bookstore

  15. Rippleffect

  16. Rising Tide

  17. Rhum

  18. Roosevelt International Academy

  19. Round Turn Distilling

  1. Rwanda Bean Coffee Co.

  2. Sagamore Hill

  3. Salt + Sea

  4. Space Gallery

  5. Stonyfield

  6. Sweetgrass Winery & Distillery

  7. The Honey Paw

  8. The Island Institute

  9. The Purple House

  10. Thompson's Point Development Corporation

  11. Tipo

  12. Tomaso's Canteen

  13. Watershed Floral

  14. Waynflete School

  15. Waypoint

  16. WEX

  17. Woodford F&B

  18. Wolfe's Neck Center

 

Team

Team

We're a small company and we like it that way. Each member of our core team is personally invested in every project, and we frequently partner with a bevy of skilled, passionate makers and doers to extend our capabilities from screen to real life, from conceptual to actual, from strategy to reality.

 

Might & Main is helmed by founding principals Sean Wilkinson & Arielle Walrath:

 
Sean Wilkinson   Principal / Creative Director

Sean Wilkinson

Principal / Creative Director

Sean believes in the power of typography and form, of language and craft, to shape brands into the true personalities they are. Every object has a voice, and a soul, and our mission as designers is to find that voice and make it tangible. To create something that exists in the world that we can understand, want in our lives, and build a relationship with. Sean is usually seeking to make sense of life through design. 

Arielle Walrath   Principal / Creative Director

Arielle Walrath

Principal / Creative Director

Arielle believes that beauty can be achieved through structure and that design is the process of defining structure: everything in its place and everything as part of a whole. Our purpose as designers is to create systems which are beautiful, but which are also orderly, logical and efficient. At Might & Main, and as the Co-President of AIGA Maine, Arielle seeks to bring meaning and context to the artifacts we produce by asking "why?" and "how?" on a daily basis.

 
 

Senior Creative Team

Morgan Dipietro   Art Director

Morgan Dipietro

Art Director

Sarah McLean   Senior Designer

Sarah McLean

Senior Designer

Sofija Razgaitis   Senior Designer

Sofija Razgaitis

Senior Designer

 
 

Employment

Might & Main is currently seeking a Production Designer to join our creative team.

We're always happy to review portfolios and resumés for other positions, time permitting.