Studio

At Might & Main, everything we do gets everything we've got. Our name speaks to our beliefs.

"With might and main" is an Old English phrase meaning "with all of the strength, energy, and force at one's command.

Might & Main was founded on the principles of excellent design, collaboration, hard work, and rigorous attention to detail. We believe that no consideration is too small to be important, and that each element must be true and purposeful on its own while contributing to the impact of a greater whole. We find an honesty in genuine materials and beauty in the details. 

Might & Main has created and revitalized memorable, iconic brands for businesses — both in Maine and nationally — across a wide range of industries.

 

we specialize in brand-focused work that is research-based, strategy driven, and consistently well executed.  

Whether we're brought on board for expertise or for objectivity, our process is always client- and end-user focused. We begin every project with a focus on research and strategy, digging deeply into what makes each of our clients tick — and what will differentiate them from others in the arena. Our ability to delve into a field and immerse ourselves in its language allows us a unique perspective from which to create unique, appropriate, brand-conscious design. Our commitment to excellence in execution sets our work — and our brands — apart from the crowd.

 
 

Press & Awards

selected Press & Awards

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PRINT MAGAZINE

Wearable Design Awards 2015
The 1820 Collection

Regional Design Annual 2015: East
Glitterati Poster
Central Provisions Brand Identity

Regional Design Annual 2014: East
Hugo's Brand Identity

 
 
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HOW DESIGN

Promotion & Marketing Design Awards 2016: Merit
Woodford F&B

Promotion & Marketing Design Awards 2015: Merit
Watershed Floral
The 1820 Collection

Promotion & Marketing Design Awards 2013: Best of Show
Eventide Oyster Co.

Behind the Design
HOW's Sept. 2013 Cover 
Art & Artifacts: Winslow Homer  

 
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Broderson Awards

Poster Design 2017: Gold
E.B. White Poster

Pitched but Ditched 2017: Silver
Points North Brand Identity

Logos 2017: Silver
Print: A Bookstore

Corporate or Brand Identity 2017: Bronze
Bird Dog Roadhouse

Corporate or Brand Identity 2017: Silver
Roustabout

 

INTERVIEWS & Profiles

 

Clients

Clients

Might & Main clients trust and want to participate in the creative process. They have a good sense of what they are trying to accomplish and are willing to take some risks to get there.

We work with clients who are passionate about their work, their products and their brands. We seek out clients who value beauty and want to to connect with their audience on an emotional level. We value clients who believe that investing in a strong brand will help them build a better future.

If this sounds like you, please don't hesitate to get in touch.


Selected Clients

 
  1. Adelphi Hospitality
  2. Allagash Brewing Company
  3. Aurora Provisions
  4. Beam Suntory
  5. Big Tree Hospitality
  6. Bird Dog Roadhouse
  7. Black Cow
  8. Blue Lobster Wine Company
  9. Blyth & Burrows
  10. Brick South
  11. Bunker Brewing
  12. Central Provisions
  13. Chaval
  14. Concord Academy
  15. Crown Jewel
  16. Cultivar
  17. Dickey Hill Farm
  18. Duckfat
  19. Dunstan Tap & Table
  20. Eastern Standard
  1. El Rayo Restaurants
  2. Eventide Oyster Co.
  3. Eventide Fenway
  4. EVO
  5. FoodCult
  6. Hamilton
  7. Hannaford Delhaize
  8. Home Remedies
  9. Hot Suppa
  10. Hotel Portland
  11. Hugo's
  12. IDEXX
  13. Isa Bistro
  14. Island Institute
  15. Kamakura
  16. Lark Hotels
  17. L.L.Bean
  18. Longfellow Bar
  19. Maine Center for Entrepreneurs
  1. Maine Farmland Trust
  2. Maine Highlands
  3. Maine Public
  4. Marriott Hotels
  5. Mercury Inn
  6. Moderation Brewing
  7. OtherSide Deli
  8. Piccolo
  9. Pine Tree Society
  10. Planet Dog
  11. Portland Museum of Art
  12. Portland Public Schools
  13. Print: A Bookstore
  14. Rippleffect
  15. Rising Tide
  16. Rhum
  17. Roosevelt International Academy
  18. Round Turn Distilling
  1. Rwanda Bean Coffee Co.
  2. Sagamore Hill
  3. Salt + Sea
  4. Space Gallery
  5. Stonyfield
  6. Sweetgrass Winery & Distillery
  7. The Honey Paw
  8. The Island Institute
  9. The Purple House
  10. Thompson's Point Development Corporation
  11. Tipo
  12. Tomaso's Canteen
  13. Watershed Floral
  14. Waynflete School
  15. Waypoint
  16. WEX
  17. Woodford F&B
  18. Wolfe's Neck Center
 

Team

Team

We're a small company and we like it that way. Each member of our core team is personally invested in every project, and we frequently partner with a bevy of skilled, passionate makers and doers to extend our capabilities from screen to real life, from conceptual to actual, from strategy to reality.

 

Might & Main is helmed by founding principals Sean Wilkinson & Arielle Walrath:

 
 Sean Wilkinson   Principal / Creative Director

Sean Wilkinson

Principal / Creative Director

Sean believes in the power of typography and form, of language and craft, to shape brands into the true personalities they are. Every object has a voice, and a soul, and our mission as designers is to find that voice and make it tangible. To create something that exists in the world that we can understand, want in our lives, and build a relationship with. Sean is usually seeking to make sense of life through design. 

 Arielle Walrath   Principal / Creative Director

Arielle Walrath

Principal / Creative Director

Arielle believes that beauty can be achieved through structure and that design is the process of defining structure: everything in its place and everything as part of a whole. Our purpose as designers is to create systems which are beautiful, but which are also orderly, logical and efficient. At Might & Main, and as the Co-President of AIGA Maine, Arielle seeks to bring meaning and context to the artifacts we produce by asking "why?" and "how?" on a daily basis.

 
 
 Kate Michaud   Studio Coordinator

Kate Michaud

Studio Coordinator

 Morgan Dipietro   Art Director

Morgan Dipietro

Art Director

 Sarah McLean   Senior Designer

Sarah McLean

Senior Designer

 
 Sofija Razgaitis   Graphic Designer

Sofija Razgaitis

Graphic Designer

 Miekala Cangelosi   Graphic Designer

Miekala Cangelosi

Graphic Designer

 Sabrina Volante   Graphic Designer

Sabrina Volante

Graphic Designer

 

Employment

Might & Main is not currently hiring, but we're always happy to review portfolios, time permitting.