Roustabout is hearty, Italian-inspired fare in a maritime/industrial atmosphere. The brand is a fresh take on the seafaring theme, playfully incorporating a variety of nautical cues—vivid sea blue menus reminiscent of airmail envelopes; dazzle-ship inspired stripe patterns hand painted on whitewashed brick; a sign hand-crafted from a portion of a reclaimed shipping container; and signal flag ( "man overboard!" ) cocktail napkins—in an urban setting full of dark metals, light woods, industrial hardware, and larger-than-life wheatpaste imagery that recalls the hard working rough-and-tumble personalities that inspired the name "Roustabout."
Silver Award: Ad Club of Maine Broderson Awards 2017, Corporate or Brand Identity
Client: Roustabout / Project: Brand Identity Design, Signage, Menu System, Collateral Design, Website Design & Development / Partners: Nelson Metal Fabrication, Wolfe Editions / Photography: Leah Fisher Photography