Brand Refresh

Roosevelt International Academy

RIA is an international high school study abroad program that offers distinct advantages over the traditional stay-at-home model. Their comprehensive program provides individualized tutoring, extra-curricular support, and study plans nearly guaranteed to result in top-level college acceptance. We worked with RIA to revamp their recruitment materials and develop a fresh visual vernacular that would appeal to both parents and students, both Chinese speakers and English speakers. To complete the project, we created a comprehensive brand standards guide.



Roosevelt International Academy




  1. Brand Refresh
  2. Printed Program Brochures
  3. Collateral Design
  4. Brand Standards Guide