Rhum

Rhum is Portland, Maine's only tiki bar. It occupies a cavernous subterranean space, where the warm glow of the bar creates a haven away from the world outside. The brand nods to the history of tiki with an illustrative cocktail menu and richly layered tropical imagery, but avoids kitsch or cliché, trending instead to dark, mysterious, luxurious.

 
 
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Client: Fifth Food Group / Project: Brand Identity Design, Signage, Menu System, Collateral Design, Website Design & Development / Photography: Knack Factory / Zack Bowen

www.rhumportland.com