Portland Public Schools
A new five-year strategic direction and an outdated logo sparked Maine’s largest and most diverse public school district to undertake a comprehensive rebranding effort. After extensive research in the school community, we worked with Portland Public Schools to define core values, develop a new overarching brand identity and tagline as well as naming, messaging and identity for the strategic plan. A messaging campaign executed through video, web, social media and print highlighted PPS graduates’ individual success and put the plan and its objectives top of mind for the community.
Client: Portland Public Schools / Project: Audience and Market Research, Brand Positioning and Creative Strategy, Naming Consultation, Brand Identity Redesign, Campaign Strategy and Tactics, Photo, Video, Copy, Collateral & Marketing Materials / Video & Portraits: Knack Factory / Website Development: Northeast Media Collective with images by Nicole Wolfe Photography