Norse Made Frozen Icelandic Yogurt

Norse Made is the first-to-market brand of frozen skyr, or Icelandic yogurt. Skyr is a "superfood," naturally high in protein and low in sugar, and so these frozen treats are a healthier option to ice cream or traditional frozen yogurt. We created a brand identity and packaging for frozen bars and pints that pops in the frozen dessert cooler with fun, organic, and colorful custom illustrations set in plenty of white space, with simple, elegant but approachable typography. This is a casual, everyday brand that appeals to both parents and kids. Look for Norse Made at select West Coast grocers.

 
 
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Client: Norse Made Icelandic Frozen Yogurt / Project: Brand Identity Design, Packaging Design