Might & Main

Intelligent Brandsmithery | Established 2010

Why the Name?

“With might and main” is an Old English phrase, originating in the late thirteenth century. It means “with all of one’s effort and strength; with all the vigor, force or energy at one's command.” At Might & Main, everything we do gets everything we’ve got.

These Are a Few of the Things That We Do

We develop cohesive branding and marketing solutions that span the areas of:

Brand Strategy and Naming
Brand Identity, Logo Marks and Collateral Systems
E-Marketing Strategy
Website Design & Development
iOS and Mobile Site Design
Custom Facebook Design
Custom Newsletter Deployment
Social Media Strategy
Advertising Design
Publication Design
Promotional Materials
Corporate Communications
Product Design & Packaging
Environmental Design & Signage
Search Engine Optimization

Services »

We use smart, beautiful design to help companies and organizations build a reputation, market products, and connect with people.

On the Might & Main Blog:

Maintaining Search Engine Equity with SironaHealth

Kevin Brooks | Wednesday, June 29th, 2011

SironaHealth website design & development by Might & Main.

SironaHealth, a national medical call center services provider based in South Portland, needed a new website to help carry their lead generation and nurturing site into its next generation. Their existing site relied on Dreamweaver templates and a narrow, dated design to convey the company's brand to potential clients.

Crafting OneMaine's identity

Sean Wilkinson | Friday, June 17th, 2011

OneMaine identity by Might & Main.

Forge was approached by Eliot Cutler and his team to develop a new identity for OneMaine, a political organization designed to blur the lines and encourage cooperation between Democrats, Republicans, and Independents in the state of Maine. We were excited to do some work in the political realm with the goal of creating a unified team of like-minded people less concerned with partisanship.

Identity Design for the Black Tie Company

Arielle Walrath | Thursday, May 26th, 2011

Black tie Co. identity design by Might & Main.

The Black Tie Company is one of Maine's largest caterers, with exclusive management of nearly 10 venues, including the Portland Club, the seaside SMCC campus and Pineland Farms. The company has a rich history; over the past 23 years, owner Chris Weber has grown it from a solo catering venture to the fully-staffed, full-service event planning powerhouse it is now. But in that time, design and branding had taken second priority to building the business itself. Chris approached us late last year with a simple goal: create a strong, memorable identity for the company and apply it to collateral, signs, vehicles, uniforms, and all the other places that the company has historically been logo-less or inconsistent.

Thoughts on Social Media Manners for Brand Ambassadors

Arielle Walrath | Wednesday, April 20th, 2011

In a world where every product is thoughtfully packaged, every message carefully crafted to sell us something, we often can't tell what to believe, and we increasingly look to real people to help us make decisions. And increasingly, companies and organizations are leveraging us, real people, as brand ambassadors—knowledgeable, respected employees, customers or fans—who give the company a human connection to consumers via social networks and friend groups.   