
The Black Tie Company is one of Maine's largest caterers, with exclusive management of nearly 10 venues, including the Portland Club, the seaside SMCC campus and Pineland Farms. The company has a rich history; over the past 23 years, owner Chris Weber has grown it from a solo catering venture to the fully-staffed, full-service event planning powerhouse it is now. But in that time, design and branding had taken second priority to building the business itself. Chris approached us late last year with a simple goal: create a strong, memorable identity for the company and apply it to collateral, signs, vehicles, uniforms, and all the other places that the company has historically been logo-less or inconsistent.