Might & Main

Intelligent Brandsmithery | Established 2010

Why the Name?

“With might and main” is an Old English phrase, originating in the late thirteenth century. It means “with all of one’s effort and strength; with all the vigor, force or energy at one's command.” At Might & Main, everything we do gets everything we’ve got.

These Are a Few of the Things That We Do

We develop cohesive branding and marketing solutions that span the areas of:

Brand Strategy and Naming
Brand Identity, Logo Marks and Collateral Systems
E-Marketing Strategy
Website Design & Development
iOS and Mobile Site Design
Custom Facebook Design
Custom Newsletter Deployment
Social Media Strategy
Advertising Design
Publication Design
Promotional Materials
Corporate Communications
Product Design & Packaging
Environmental Design & Signage
Search Engine Optimization

Services »

We use smart, beautiful design to help companies and organizations build a reputation, market products, and connect with people.

On the Might & Main Blog:

Collaboration Yields Unique Products for Portland Museum of Art

Arielle Walrath | Tuesday, August 21st, 2012

When the Portland Museum of Art Store approached Might & Main to design a line of products centered around their upcoming Winslow Homer exhibit, it was an opportunity to be involved in communicating Maine's part in art history and to help to put the Museum on the national map. Plus it's not often that we get to create a family of tangible items whose primary purpose is to be well-made and beautiful.

Point/Counterpoint: Brooklyn Nets

Graeme Kennedy | Friday, August 17th, 2012

At Might & Main, we're not just a bunch of design geeks. In fact, we boast an NCAA Division II Final Four combo-guard (Morgan) and Maine Recreational League 5th grade champion (Graeme) amongst our ranks. It was no surprise then, when a simple debate about the new Brooklyn Nets identity turned into a hardwood classic about trends, mass markets, and the commitment to do good work.

Design For A Lifetime

Graeme Kennedy | Tuesday, July 24th, 2012

Good design almost always comes from good communication. Sometimes a client knows exactly what they need and our job is to execute. Other times someone brings us an idea, and we flesh it out for them. Last week, I asked Morgan, one of our incredibly talented designers here at Might & Main, to do both - with an emphasis on flesh.

Eventide Oyster Co. Brand Design

Arielle Walrath | Thursday, July 12th, 2012

Eventide Oyster Co. is the newest arrival to the Portland restaurant scene and is unique in presenting a “revival of the great American oyster bar ... pristine shellfish and a fresh take on classic New England fare” as well as experimental cocktails and spirits infusions. Might & Main was extremely honored to have been selected to help Eventide with strategy, branding and design; a very satisfying process led to a result we feel proud to have had a hand in.