Might & Main

Intelligent Brandsmithery | Established 2010

Why the Name?

“With might and main” is an Old English phrase, originating in the late thirteenth century. It means “with all of one’s effort and strength; with all the vigor, force or energy at one's command.” At Might & Main, everything we do gets everything we’ve got.

These Are a Few of the Things That We Do

We develop cohesive branding and marketing solutions that span the areas of:

  • Brand Strategy and Naming
  • Brand Identity, Logo Marks and Collateral Systems
  • E-Marketing Strategy
  • Website Design & Development
  • iOS and Mobile Site Design
  • Custom Facebook Design
  • Custom Newsletter Deployment
  • Social Media Strategy
  • Advertising Design
  • Publication Design
  • Promotional Materials
  • Corporate Communications
  • Product Design & Packaging
  • Environmental Design & Signage
  • Search Engine Optimization

Services »

We use smart, beautiful design to help companies and organizations build a reputation, market products, and connect with people.








  
On the Might & Main Blog:


  

    

    
  
  
      

        

      
  

                A More Delicious Chelsea's Table Website
  

  
  

                
  

  
  
                Arielle Walrath
  
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                Tuesday, October 9th, 2012
  
  
  

                
Chelsea's Table website designed by Might & Main


Might & Main recently launched a revamp of ChelseasTable.com, the website for Chelsea's Table, a New York and Connecticut-based café and catering company co-founded by Stonyfield Farm President Gary Hirshberg. The update added new site sections, slightly reworked the user interface, and incorporated additional photography and more interactive functionality.



  

  
  

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                PARK(ing) Action at Might & Main Promenade
  

  
  

                
  

  
  
                Sean Wilkinson
  
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                Friday, September 28th, 2012
  
  
  

                


There’s a sense of community in Portland that is hard to define and harder to match. In our 3 years as an agency in Portland (and 10+ years before that working here), we’ve had the fortune of being a part of a lot of great things, from restaurant openings to public rallies to one of the most important exhibits to show at the Portland Museum of Art. And we’ve been on the receiving end of so much support and camaraderie that the thought of working anywhere else seems impossible. When we saw that some friends were organizing an event to highlight the importance of the use of public space in our favorite city, we jumped at the chance to be a part of it. 

  

  
  

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                Might & Main + Strong Arm Bindery + Portland Museum of Art
  

  
  

                
  

  
  
                Graeme Kennedy
  
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                Thursday, September 20th, 2012
  
  
  

                
Winslow Homer broadsides by Might & Main and Strongarm Bindery for Portland Museum of Art


The creative community in Portland is one of the best. For the Winslow Homer product line, we got to work with some of the finest folks in town. Martha Kearsley, owner of Strong Arm Bindery, is one of them. We came to Martha months ago, with the idea of turning some of our favorite Homer quotes into broadsides. Popularized hundreds of years ago, broadsides were the most common form of printed page between the 16th and 19th century. One of the most compelling and memorable forms of print, we felt broadsides were the perfect format for some of Homer's quirky, insightful, and audacious quotes and musings. Tucked away in an 1846 locomotive foundry on Portland's east end, Strong Arm Bindery was the perfect place to inspire this project, as we rummaged through piles of wood type and worked with Martha to create some bold and stunning broadsides for Portland Museum of Art. 

  

  
  

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                I Went To Portland Museum Of Art, And All I Got Was The Best Gift Of My Life
  

  
  

                
  

  
  
                Graeme Kennedy
  
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                Tuesday, September 18th, 2012
  
  
  

                
Winslow Homer Bobblehead Process for Portland Museum of Art designed by Might & Main


A few weeks into developing the product line for Portland Museum of Art, I had an idea. Though we had planned several luxury items, as well as gifts that fit the most frugal shopper, we didn't have a headline grabbing product that would appeal to everyone—young, old, serious, nonchalant, acquisitive, and discerning alike. I became slightly obsessed with finding a product that would have the broadest appeal to any type of customer at the museum's store. Then, one day, I had it—a Winslow Homer bobblehead!

  

  
  

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