Might & Main

Intelligent Brandsmithery | Established 2010

Why the Name?

“With might and main” is an Old English phrase, originating in the late thirteenth century. It means “with all of one’s effort and strength; with all the vigor, force or energy at one's command.” At Might & Main, everything we do gets everything we’ve got.

These Are a Few of the Things That We Do

We develop cohesive branding and marketing solutions that span the areas of:

Brand Strategy and Naming
Brand Identity, Logo Marks and Collateral Systems
E-Marketing Strategy
Website Design & Development
iOS and Mobile Site Design
Custom Facebook Design
Custom Newsletter Deployment
Social Media Strategy
Advertising Design
Publication Design
Promotional Materials
Corporate Communications
Product Design & Packaging
Environmental Design & Signage
Search Engine Optimization

Services »

We use smart, beautiful design to help companies and organizations build a reputation, market products, and connect with people.

On the Might & Main Blog:

Building MOSERstyle

Kevin Brooks | Wednesday, February 2nd, 2011

Sometime just before Christmas, we got a call from the wonderful folks at Thos. Moser. It seems they had a catalog dropping in homes in a few weeks and needed a bit of help producing the catalog's companion site so far only labeled MOSERstyle. What followed was more than a flurry of work as we sprinted through the holidays toward the mid-January launch of one of Thos. Moser's most ambitious social marketing platforms.

Designing the New Waynflete Magazine

Arielle Walrath | Tuesday, January 11th, 2011

The new Waynflete Magazine, designed by Might & Main

The Waynflete School is a private, independent school for early childhood through grade 12 located in Portland, Maine's West End neighborhood. We're constantly meeting influential Portlanders and learning that they are Waynflete alumni. Waynflete focuses on fostering a lifelong love of learning and encouraging students' responsible participation in the world. By all accounts, the school is doing great things for its students and families, as well as the community at large.

Building The Maine Wedding Company

Kevin Brooks | Friday, January 7th, 2011

Maine Wedding Guide designed by Might & Main

When I first sat down with Beth Fitzgerald at Blush Imagery to discuss her desires for MaineWeddingGuide.com, I knew I was getting myself into a very complex coding project. The site was spec'd to have internally generated content, aggregated feeds of user generated content, on-site user generated content, a subscription-access model with onsite payment, high SEO goals, and internal and Google AdSense advertising. The checklist of needs was long and the timeline was fairly short. In just eight weeks, we were able to move from initial site concepts, through to design and production, and an on-time launch in November 2010.

Maine Wedding Company Brand Design

Arielle Walrath | Wednesday, January 5th, 2011

Maine Wedding Company brand design by Might & Main

When Beth Fitzgerald of Blush Imagery approached us to design the brand identity for her new venture, The Maine Wedding Company, a wedding vendor directory and planning resource, it was clear that for her venture to succeed, it needed a brand with the sophistication, class, and broad appeal to compete on a national level.