Might & Main

Intelligent Brandsmithery | Established 2010

Why the Name?

“With might and main” is an Old English phrase, originating in the late thirteenth century. It means “with all of one’s effort and strength; with all the vigor, force or energy at one's command.” At Might & Main, everything we do gets everything we’ve got.

These Are a Few of the Things That We Do

We develop cohesive branding and marketing solutions that span the areas of:

Brand Strategy and Naming
Brand Identity, Logo Marks and Collateral Systems
E-Marketing Strategy
Website Design & Development
iOS and Mobile Site Design
Custom Facebook Design
Custom Newsletter Deployment
Social Media Strategy
Advertising Design
Publication Design
Promotional Materials
Corporate Communications
Product Design & Packaging
Environmental Design & Signage
Search Engine Optimization

Services »

We use smart, beautiful design to help companies and organizations build a reputation, market products, and connect with people.

On the Might & Main Blog:

Might & Main Celebrates an Historic Moment with GayMarry.me

Arielle Walrath | Friday, November 9th, 2012

Late Tuesday night, Maine became the first state in the nation to recognize same-sex marriage through popular vote. A majority vote recognizing the right of all citizens to marry regardless of gender and sexual orientation was momentous, especially coming as it did after years of gains and setbacks for equality in Maine.

The Visual Display of Quantitative (and Nerve-Wracking) Information

Sean Wilkinson | Tuesday, October 30th, 2012

Nerve-wracking, calming, infuriating, or unsettling, this is high season for political polling. When the figures get too much to bear, and our heads are swimming with conflicting numbers, we here at Might & Main HQ like to focus on the information design behind the polls.

Flashback Fridays, 1st Edition

Graeme Kennedy | Friday, October 26th, 2012

This is the first of what we hope will become a regular feature here on the blog, embarrassment willing. It all began a few weeks ago when Sean started looking through some of his archives on an old, dusty hard drive. He queued up some of his earliest design—oddball art school projects, initial contract work, even flash videos!—for us to see, critique, and generally chuckle at. That got us talking about everyone's first endeavors in design, art, and being creative in general. We discovered that we each had our own examples of awkward and undeveloped work. Fortunately, now that we had enough distance from our naive and headstrong former selves, we could see these projects for what they truly were—stepping stones towards the creative people we are today.

A More Delicious Chelsea's Table Website

Arielle Walrath | Tuesday, October 9th, 2012

Chelsea's Table website designed by Might & Main

Might & Main recently launched a revamp of ChelseasTable.com, the website for Chelsea's Table, a New York and Connecticut-based café and catering company co-founded by Stonyfield Farm President Gary Hirshberg. The update added new site sections, slightly reworked the user interface, and incorporated additional photography and more interactive functionality.