Brand Identity

Maine Public

A new strategic direction and an outdated logo sparked Maine’s statewide public broadcasting network to undertake a comprehensive rebranding effort. Beginning with in-depth research and consultation with industry experts, Might & Main worked closely with the organization to develop a new name (Maine Public), define a brand hierarchy for a huge variety of programs and sub-brands, design a new visual identity system, and create thorough brand standards. The fresh identity speaks to Maine Public as a the state's only public broadcasting network, providing in-depth news coverage, rare access to arts and culture, and quality programming from national and international sources on the radio, on television and online.



Maine Public (formerly Maine Public Broadcasting Network / MPBN)



  1. Brand Strategy & Naming
  2. Brand Identity Redesign
  3. Collateral Design
  4. Development Campaign Design



Jamra Patel