Maine Public

 

A new strategic direction and an outdated logo sparked Maine’s statewide public broadcasting network to undertake a comprehensive rebranding effort. Beginning with in-depth research and consultation with industry experts, Might & Main worked closely with the organization to develop a new name (Maine Public), define a brand hierarchy for a huge variety of programs and sub-brands, design a new visual identity system, and create thorough brand standards. The fresh identity speaks to Maine Public as a the state's only public broadcasting network, providing in-depth news coverage, rare access to arts and culture, and quality programming from national and international sources on the radio, on television and online.

 
 
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Client: Maine Public (formerly Maine Public Broadcasting Network / MPBN) / Project: Brand Strategy & Naming, Brand Identity Redesign, Collateral Design, Development Campaign Design / Partners: JamraPatel