L.L.Bean Supply Catalog

When L.L.Bean identified a need for a simple, clean and modern shopping experience, they approached Might & Main to create a concept for their first ever "supply" catalog, which simplifies and standardizes product merchandising across all categories, from apparel for men, women and kids, to home goods, shoes and sporting goods. Consistent grids, photo silhouettes on a white background, and minimal copy put the focus on the breadth of products offered by this iconic retailer, while dramatic full-page photography and illustrated editorial spreads punctuate the 300+ pages of product offerings and tell the L.L.Bean brand story.

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Selling hundreds of products in ten distinct categories, and thousands of fits, colors and variations, requires a plan: wireframes and page flow maps defined pacing and spacing.

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Client: L.L.Bean / Project: Catalog Design Concept, Templates, Styles and Standards, Illustration