L.L. Bean Outdoor Discovery Schools

L.L.Bean has always taken pride in being not only a leading retailer of outdoor goods, but also a valuable source of know how and expertise in the field. In preparation for an expansion of learning centers across the country, we breathed new life into the Outdoor Discovery Schools visual identity. With an eye on the heritage of the brand, we designed a flexible system to be used on all publications, vehicles, uniforms, and interactive applications.

 
 
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Client: L.L.Bean / Project: Brand Identity Design