LeRoux Kitchen Chocolate Bars

LeRoux Kitchen, a premium kitchenware and specialty foods retailer with six shops in Massachusetts, New Hampshire, and Maine, approached us to create custom envelopes for their new high-end chocolate bars featuring unusual ingredients like sourdough bread and potato chips. Inspired by the coastal towns where LeRoux makes its home, we gave each bar a quirky seafaring-derived name and created a series of block print-like illustrations. The boldly colored images are printed on heavy linen paper and the package is decorated with a silver foil seal and a loop of kitchen twine to set it apart on the crowded cashwrap.

Winner: GD USA Magazine, American Package Design Awards—Food & Beverage

LeRoux Chocolate Bar Group Photo
LeRoux Chocolate Bar Package Design
LeRoux Chocolate Bar Package Design Close-up Shot
LeRoux Chocolate Bar Group Shot Close-up
LeRoux Chocolate Bar Package Design

Client: LeRoux Kitchen / Project: Package Design