LeRoux Kitchen Chocolate Bars
LeRoux Kitchen, a premium kitchenware and specialty foods retailer with six shops in Massachusetts, New Hampshire, and Maine, approached us to create custom envelopes for their new high-end chocolate bars featuring unusual ingredients like sourdough bread and potato chips. Inspired by the coastal towns where LeRoux makes its home, we gave each bar a quirky seafaring-derived name and created a series of block print-like illustrations. The boldly colored images are printed on heavy linen paper and the package is decorated with a silver foil seal and a loop of kitchen twine to set it apart on the crowded cashwrap.
Winner: GD USA Magazine, American Package Design Awards—Food & Beverage
Client: LeRoux Kitchen / Project: Package Design