Gelato Fiasco, America’s No. 1 independently owned brand of gelato, approached us for a packaging and brand refresh that would accompany their move away from plastic pints to paperboard, a change that opens up opportunities to expand production and—more importantly—will save nearly 3 million plastic jars each year. Gelato Fiasco's flavor combinations layer creamy gelato with flavorful chunks and swirls. The new design celebrates this creative spirit with vibrant, flowing layers of color inspired by Maine's natural scenery throughout the seasons.
Client: Gelato Fiasco / Project: Packaging Design, Identity Design / Photography: Zach Boyce