Gelato Fiasco, America’s No. 1 independently owned brand of gelato, approached us to help them move away from their prior plastic pint to something more sustainable, and from the "fussiness" of the prior label design to something simpler, bolder and with a shelf presence that would reflect the product's creative ingredients and fun flavor names. The move to paperboard pints will save nearly 3 million plastic jars each year. The new design’s vibrant, flowing layers of color are inspired by the product inside, which layers creamy gelato with flavorful chunks and swirls.
Client: Gelato Fiasco / Project: Packaging Design, Identity Design / Photography: Zach Boyce