Gelato Fiasco

Gelato Fiasco, America’s No. 1 independently owned brand of gelato, approached us to help them move away from their prior plastic pint to something more sustainable, and from the "fussiness" of the prior label design to something simpler, bolder and with a shelf presence that would reflect the product's creative ingredients and fun flavor names. The move to paperboard pints will save nearly 3 million plastic jars each year. The new design’s vibrant, flowing layers of color are inspired by the product inside, which layers creamy gelato with flavorful chunks and swirls.

 
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The redesign is elegant, vibrant, and modern, allowing Gelato Fiasco to step into the future in a move they’re calling a good fit for their brand and the environment.
— The Dieline
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Client: Gelato Fiasco / Project: Packaging Design, Identity Design / Photography: Zach Boyce