Brand IDentity

Eventide Oyster Co. 

'Eventide' is the brief hour just before sunset, when the shadows are long and the light is fleeting. Eventide Oyster Co. is, according to its owners, "a revival of the great American oyster bar." Beginning with the name as inspiration and incorporating maritime influences, we designed a brand with key characteristics of approachability, a handmade feel, clean and spare elements, and a timeworn and weathered quality. Executed across a wide variety of formats and systems, the brand is one of the most revered among Portland's nationally recognized food scene.

Best of Show Winner, 2013 HOW Promotion & Marketing Design Awards
Merit Winner, 2013 HOW Interactive Awards 

What impresses me most about the design is its completeness. ... If this much care has been given to the design, imagine how the food will taste.
— Ronson Slagle, Art Director, Print Magazine
Employing tactile papers in various weights along with unique folds and binds, this cool maritime inspired palette remains warm and approachable year round.
— UnderConsideration


Big Tree Hospitality



  1. Brand Identity Design
  2. Custom Illustrations 
  3. Menu & Collateral Design
  4. Website Design & Development



Hand-painted window signage: Will Sears