Brand IDentity

Eventide Fenway

The brand system for Eventide Fenway builds on the visual language established for the award-winning Portland, Maine restaurant, introducing a slicker, more urban feel to the now-iconic New England brand and positioning Eventide for expansion into the fast-casual market.  An interior inspired by long shadows and horizon lines carries forward the original restaurant's nautical sensibility while updating it with sleek glass and metal surfaces. A completely custom suite of compostable and recyclable packaging enables on-the-go convenience, while large-scale illuminated signage lays claim to a corner of Boston's busy Boylston Street. 


Big Tree Hospitality



  1. Brand Identity Design
  2. Signage Design
  3. Packaging Design
  4. Menu & Collateral Design
  5. Website Design & Development

Photos by Zack Bowen, Knack Factory