Eventide Fenway

 

The brand system for Eventide Fenway builds on the visual language established for the award-winning Portland, Maine restaurant, introducing a slicker, more urban feel to the now-iconic New England brand and positioning Eventide for expansion into the fast-casual market.  An interior inspired by long shadows and horizon lines carries forward the original restaurant's nautical sensibility while updating it with sleek glass and metal surfaces. A completely custom suite of compostable and recyclable packaging enables on-the-go convenience, while large-scale illuminated signage lays claim to a corner of Boston's busy Boylston Street.

 
 
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Client: Big Tree Hospitality / Project: Brand Identity Design, Signage Design, Packaging Design, Menu & Collateral Design, Website Design & Development / Photography: Zack Bowen / Knack Factory

www.eventideoysterco.com/eventide-fenway