Brand Identity

Central Provisions

In early 2013, Chris and Paige Gould purchased one of the oldest buildings in Portland and began an extensive renovation, with the goal of opening a bar and restaurant over two floors of the former storehouse. The brand identity was inspired by 19th century apothecary labels, railroad tickets, and other ephemera related to Portland's history. The range of materials designed for Central Provisions include logos, signage, menus, gift cards, stamps, and other pieces of collateral, as well as a responsive website. 

Winner, Print Magazine Regional Design Annual 2015: East


Central Provisions


  1. Brand Identity Design
  2. Menu Design 
  3. Collateral Design
  4. Website Design & Development

On the blog

Branding Central Provisions