Nerve-wracking, calming, infuriating, or unsettling, this is high season for political polling. When the figures get too much to bear, and our heads are swimming with conflicting numbers, we here at Might & Main HQ like to focus on the information design behind the polls.
Might & Main recently launched a revamp of ChelseasTable.com, the website for Chelsea's Table, a New York and Connecticut-based café and catering company co-founded by Stonyfield Farm President Gary Hirshberg. The update added new site sections, slightly reworked the user interface, and incorporated additional photography and more interactive functionality.
There’s a sense of community in Portland that is hard to define and harder to match. In our 3 years as an agency in Portland (and 10+ years before that working here), we’ve had the fortune of being a part of a lot of great things, from restaurant openings to public rallies to one of the most important exhibits to show at the Portland Museum of Art. And we’ve been on the receiving end of so much support and camaraderie that the thought of working anywhere else seems impossible. When we saw that some friends were organizing an event to highlight the importance of the use of public space in our favorite city, we jumped at the chance to be a part of it.
The creative community in Portland is one of the best. For the Winslow Homer product line, we got to work with some of the finest folks in town. Martha Kearsley, owner of Strong Arm Bindery, is one of them. We came to Martha months ago, with the idea of turning some of our favorite Homer quotes into broadsides. Popularized hundreds of years ago, broadsides were the most common form of printed page between the 16th and 19th century. One of the most compelling and memorable forms of print, we felt broadsides were the perfect format for some of Homer's quirky, insightful, and audacious quotes and musings. Tucked away in an 1846 locomotive foundry on Portland's east end, Strong Arm Bindery was the perfect place to inspire this project, as we rummaged through piles of wood type and worked with Martha to create some bold and stunning broadsides for Portland Museum of Art.
A few weeks into developing the product line for Portland Museum of Art, I had an idea. Though we had planned several luxury items, as well as gifts that fit the most frugal shopper, we didn't have a headline grabbing product that would appeal to everyone—young, old, serious, nonchalant, acquisitive, and discerning alike. I became slightly obsessed with finding a product that would have the broadest appeal to any type of customer at the museum's store. Then, one day, I had it—a Winslow Homer bobblehead!
When the Portland Museum of Art Store approached Might & Main to design a line of products centered around their upcoming Winslow Homer exhibit, it was an opportunity to be involved in communicating Maine's part in art history and to help to put the Museum on the national map.
At Might & Main, we're not just a bunch of design geeks. In fact, we boast an NCAA Division II Final Four combo-guard(Morgan) and Maine Recreational League 5th grade champion (Graeme) amongst our ranks. It was no surprise then, when a simple debate about the new Brooklyn Nets identity turned into a hardwood classic about trends, mass markets, and the commitment to do good work.
Good design almost always comes from good communication. Sometimes a client knows exactly what they need and our job is to execute. Other times someone brings us an idea, and we flesh it out for them. Last week, I asked Morgan, one of our incredibly talented designers here at Might & Main, to do both - with an emphasis on flesh.
Eventide Oyster Co. is the newest arrival to the Portland restaurant scene and is unique in presenting a “revival of the great American oyster bar ... pristine shellfish and a fresh take on classic New England fare” as well as experimental cocktails and spirits infusions. Might & Main was extremely honored to have been selected to help Eventide with strategy, branding and design; a very satisfying process led to a result we feel proud to have had a hand in.