Might & Main
Intelligent Brandsmithery | Established 2010
Blog
Might & Main builds powerful, authentic brands through vigorous research, creative collaboration and vigilant attention to detail. Our passion for learning and understanding fuels our commitment to designing unique experiences. That passion also gets us thinking, and we love sharing our ideas and experiences. This is our place to share the latest discoveries, realizations, and our newest projects.
Might & Main + Strong Arm Bindery + Portland Museum of Art
The creative community in Portland is one of the best. For the Winslow Homer product line, we got to work with some of the finest folks in town. Martha Kearsley, owner of Strong Arm Bindery, is one of them. We came to Martha months ago, with the idea of turning some of our favorite Homer quotes into broadsides. Popularized hundreds of years ago, broadsides were the most common form of printed page between the 16th and 19th century. One of the most compelling and memorable forms of print, we felt broadsides were the perfect format for some of Homer's quirky, insightful, and audacious quotes and musings. Tucked away in an 1846 locomotive foundry on Portland's east end, Strong Arm Bindery was the perfect place to inspire this project, as we rummaged through piles of wood type and worked with Martha to create some bold and stunning broadsides for Portland Museum of Art.
I Went To Portland Museum Of Art, And All I Got Was The Best Gift Of My Life
A few weeks into developing the product line for Portland Museum of Art, I had an idea. Though we had planned several luxury items, as well as gifts that fit the most frugal shopper, we didn't have a headline grabbing product that would appeal to everyone—young, old, serious, nonchalant, acquisitive, and discerning alike. I became slightly obsessed with finding a product that would have the broadest appeal to any type of customer at the museum's store. Then, one day, I had it—a Winslow Homer bobblehead!
The Telling Room: Passionate Design for the Web
It was a relatively quiet Wednesday afternoon at Might & Main when the email came in. The Telling Room, Portland’s nonprofit writing center, was embarking on the journey to create a new website. They were looking for a firm to help create that site.
Collaboration Yields Unique Products for Portland Museum of Art
When the Portland Museum of Art Store approached Might & Main to design a line of products centered around their upcoming Winslow Homer exhibit, it was an opportunity to be involved in communicating Maine's part in art history and to help to put the Museum on the national map. Plus it's not often that we get to create a family of tangible items whose primary purpose is to be well-made and beautiful.
Point/Counterpoint: Brooklyn Nets
At Might & Main, we're not just a bunch of design geeks. In fact, we boast an NCAA Division II Final Four combo-guard (Morgan) and Maine Recreational League 5th grade champion (Graeme) amongst our ranks. It was no surprise then, when a simple debate about the new Brooklyn Nets identity turned into a hardwood classic about trends, mass markets, and the commitment to do good work.