Might & Main
Intelligent Brandsmithery | Established 2010
Blog
Might & Main builds powerful, authentic brands through vigorous research, creative collaboration and vigilant attention to detail. Our passion for learning and understanding fuels our commitment to designing unique experiences. That passion also gets us thinking, and we love sharing our ideas and experiences. This is our place to share the latest discoveries, realizations, and our newest projects.
The Visual Display of Quantitative (and Nerve-Wracking) Information
Nerve-wracking, calming, infuriating, or unsettling, this is high season for political polling. When the figures get too much to bear, and our heads are swimming with conflicting numbers, we here at Might & Main HQ like to focus on the information design behind the polls.
Flashback Fridays, 1st Edition
This is the first of what we hope will become a regular feature here on the blog, embarrassment willing. It all began a few weeks ago when Sean started looking through some of his archives on an old, dusty hard drive. He queued up some of his earliest design—oddball art school projects, initial contract work, even flash videos!—for us to see, critique, and generally chuckle at. That got us talking about everyone's first endeavors in design, art, and being creative in general. We discovered that we each had our own examples of awkward and undeveloped work. Fortunately, now that we had enough distance from our naive and headstrong former selves, we could see these projects for what they truly were—stepping stones towards the creative people we are today.
A More Delicious Chelsea's Table Website
Might & Main recently launched a revamp of ChelseasTable.com, the website for Chelsea's Table, a New York and Connecticut-based café and catering company co-founded by Stonyfield Farm President Gary Hirshberg. The update added new site sections, slightly reworked the user interface, and incorporated additional photography and more interactive functionality.
PARK(ing) Action at Might & Main Promenade
There’s a sense of community in Portland that is hard to define and harder to match. In our 3 years as an agency in Portland (and 10+ years before that working here), we’ve had the fortune of being a part of a lot of great things, from restaurant openings to public rallies to one of the most important exhibits to show at the Portland Museum of Art. And we’ve been on the receiving end of so much support and camaraderie that the thought of working anywhere else seems impossible. When we saw that some friends were organizing an event to highlight the importance of the use of public space in our favorite city, we jumped at the chance to be a part of it.
Might & Main + Strong Arm Bindery + Portland Museum of Art
The creative community in Portland is one of the best. For the Winslow Homer product line, we got to work with some of the finest folks in town. Martha Kearsley, owner of Strong Arm Bindery, is one of them. We came to Martha months ago, with the idea of turning some of our favorite Homer quotes into broadsides. Popularized hundreds of years ago, broadsides were the most common form of printed page between the 16th and 19th century. One of the most compelling and memorable forms of print, we felt broadsides were the perfect format for some of Homer's quirky, insightful, and audacious quotes and musings. Tucked away in an 1846 locomotive foundry on Portland's east end, Strong Arm Bindery was the perfect place to inspire this project, as we rummaged through piles of wood type and worked with Martha to create some bold and stunning broadsides for Portland Museum of Art.