If you were at SnowBall or another event we sponsored this holiday season, you may have noticed a table bearing a curious vintage-looking trunk emblazoned with the Might & Main insignia. If you stepped closer, you would have spied a pair of eyepieces protruding from the top of the bedecked box, and an intriguing lever would have invited you to "pull". You would have just discovered the Might & Main Traveling Brandsmithery Picture Show, and if you peered inside, you would have been treated to a cascade of images displaying our branding and design skills in action. If you pulled that enticing lever, you would have instantly received a single extra-thick Might & Main business card via a slot in the front of the box.


Our little box came about through lots of [at first] nonsensical musings about our brand and how to immerse viewers in it for a brief moment. We wanted to share our capabilities and provide a takeaway of some sort, and we hoped to avoid anything that a person would have to begrudgingly hold onto, carry home, and eventually dispose of. Powered by an iPad, but with working mechanical parts and a bit of decoupage surface decoration, the result speaks to our technical side, our arty-crafty side, as well as our love of vintage machines and old-fashioned workmanship.

We've loved watching people pull the lever over and over, amused and delighted each time a card emerges from the slot. We can see that the experience is more rewarding and memorable than, say, grabbing an imprinted pen from a pile of corporate knick-knacks. We're happy to have created a substantial, permanent, portable piece of collateral that can grow and change with us with a simple edit of the slideshow that plays inside. (There's also lots of physical space left in the trunk, in case we want to add a few extra bells and whistles for future installations.) But maybe most of all, in a digital age, we love exploring what it means to craft a tangible representation of a brand that people can interact with in an unexpected way, in the physical space.  

If you see our table at a trade show or conference, have a peek inside our traveling trunk and let us know what you think. Meanwhile, we'd love to know—what kinds of real, physical brand experiences have impacted you lately?


AuthorArielle Walrath
CategoriesGoings On