Might & Main builds powerful, authentic brands through vigorous research, creative collaboration and vigilant attention to detail. Our passion for learning and understanding fuels our commitment to designing unique experiences. That passion also gets us thinking, and we love sharing our ideas and experiences. This is our place to share the latest discoveries, realizations, and our newest projects.

Portland, Maine has a dynamic local music scene, from DIY punk to popular local rock, pop, country, and metal bands, and most things in between. Since the revival of the State Theatre, Portland has also been attracting great national acts again. As a studio full of music lovers, we were beyond excited when Lauren Wayne of the State Theatre approached us to redesign the identity for Port City Music Hall, a mid-size venue that, under State management, would promise to fill a niche for up-and-coming national acts and larger local shows. They needed a look that updated their identity to one that would match the contemporary nature of the shows they would be assembling.
As a local design professional and alum of Maine College of Art, I am delighted to be a regular guest at design critiques and reviews. When we decided to start bringing paid interns to Might & Main, I knew exactly where to look.
What happens when the chefs at Eventide Oyster Co. are nominated for a national award? Well, they make a video and approach Might & Main to help them design and launch a full-scale campaign, of course.

After about 3 years in our space at 28 Maple Street, Might & Main has moved into new digs at 408 Fore Street (suite 3A). Our old space served us well, and we left it better than we found it (two renovations, one new floor, and about 6 less walls later), and we couldn’t be more excited about the new space.

Beginning with Thanksgiving and ending after the New Year, we are inundated with the commercials, customs, obligations, sights, smells, and sounds of the season. At Might & Main, some of us grow weary of all the fuss surrounding this time of year. But regardless of your traditions, the last month of the year does provide a natural end point—a moment to pause, reflect, and take stock of where you are, what you've done, and what you have. All of us are fortunate in one way or another, and at Might & Main we have many things to be grateful for, indeed.