Block Island Beach House
Block Island Beach House, a Lark Hotels property, is centered around a newly renovated historic beachfront hotel. Eventually, it will sprawl across a swath of New Shoreham, offering a variety of lodging options including beachfront, poolside, and wooded rooms, suites and cottages. Block Island is a summer community off the coast of Rhode Island, quieter and lesser known than Nantucket or Martha’s Vineyard. The brand identity for BIBH and its bars, restaurants, and shops takes a vintage-influenced, laid back attitude with sun-faded colors and natural materials. On Block Island, beach drinks are required, shoes are optional, and there are No Bad Days.
Client: Block Island Beach House for Lark Hotels / Project: Brand Identity, Collateral Design, Signage / Interiors: Elder and Ash / Architectural Photography: Read McKendree