Beam Suntory

We worked with Beam Suntory to bring two new acquisitions to life online. The spirits — Pinnacle Vodka: a French vodka with a penchant for whimsical flavors, and Calico Jack Rum: a spiced rum with a wide assortment of varieties and flavor profiles — each presented a unique set of characteristics to differentiate from other mass market brands, as well as challenges to reach the right consumers in a crowded market. Collaborating with Beam Suntory's in house marketing team, we worked to turn limited visual assets for each brand into distinctly different and immersive websites and social media channels. 

 
 
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Client: Beam Suntory / Project: Brand Strategy, Brand Development, Website Design, Social Media Management / Partners: iBec Creative