Back River Gin

Sweetgrass Winery & Distillery of Union, Maine, produces this incredible, award winning spirit, and we've long admired its unique botanical aroma and bold flavor. We were thrilled to help Sweetgrass update the design of their packaging to reflect their place of honor in an increasingly competitive gin market. We employed a vibrant color palette (inspired by the blueberries they use in their neutral spirit base), bold and timeless typography, and some well balanced details to highlight the polish and perfection the distiller seeks in every batch. Finally, to emphasize the sense of place that's so important to Sweetgrass, we utilized adhesive-side printing to reveal a topographic map of Back River as an atmospheric backdrop to the clean and simple front label.   


Client: Sweetgrass Winery & Distillery / Project: Brand Identity Design, Packaging Design, Website Design & Development