AWOL

 

Disrupting the typical buttoned-up bed and breakfast scene of Provincetown, AWOL embodies the passionate, free wheeling spirit of the region's most loyal fans. With a breezy, easygoing style inspired by the tropics plus a healthy dose of irreverence, AWOL pairs a refreshingly casual personality with a careful consideration of details that make a stay memorable. Custom handwritten script faces are anchored by clean geometry and set off by classically proportioned sans-serif type.   

 
 
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Client: AWOL for Lark Hotels / Project: Brand Identity, Collateral Design, Signage / Interiors: Butcher & Blood / Architectural Photography: Read McKendree