
Portland, Maine has a dynamic local music scene, from DIY punk to popular local rock, pop, country, and metal bands, and most things in between. Since the revival of the State Theatre, Portland has also been attracting great national acts again. As a studio full of music lovers, we were beyond excited when Lauren Wayne of the State Theatre approached us to redesign the identity for Port City Music Hall, a mid-size venue that, under State management, would promise to fill a niche for up-and-coming national acts and larger local shows. They needed a look that updated their identity to one that would match the contemporary nature of the shows they would be assembling.